Real Play Coalition announce Global Month of Play

In 2018 IKEA, The LEGO Foundation, Unilever’s Persil, OMO and Surf Excel, and National Geographic joined forces as the Real Play Coalition with a shared belief in the value of play. This November, the Real Play Coalition is announcing its commitment to help combat the erosion of play by introducing the Global Month of Play. As both individual and collective champions of play, the four iconic organisations behind the Real Play Coalition have come together to develop and support play-based activities that give children opportunities to grow and learn through play. Touching homes, schools and communities, the Global Month of Play will provide a programme of activities throughout November that will engage and excite children in each aspect of their lives. With a proven track record of success, together, the Real Play Coalition will reach over 3 million children in more than 100 countries and activities will take place in across 26,000 classrooms. Globally, 64% of parents believe their children have fewer opportunities to play than they did as a child themselves. Whether for reasons of safety (51% of parents agree they would like their children to play outside but are too worried about their safety or growing pressures on children (one in five say they are “too busy” to play, it is clear that play is under threat in the home, in schools and in the community across the world. Here’s a snapshot of the how the Global Month of Play will be brought to life, below...