Creature Media Ltd (“we”, “our” or “us”) are strongly committed to being responsible custodians of the information you provide us and the information we collect in the course of operating within the Real Play Coalition as data processor on behalf of:
This Privacy Notice explains how, as a data processor, we may collect, use, and share information that we obtain about you directly or indirectly in accordance with applicable data privacy laws.
Where you use our services, or your personal data is processed in connection with such services, we will be the data controller of such information.
This Privacy Notice does not apply to,
and is not
responsible for, any third party
websites which may be
accessible through links from this
website (please see
section 12 (Online services ‐ Links to
sites, services and content) below for
This Privacy Notice explains and describes:
This Privacy Notice applies:
This Privacy Notice additionally applies to our website and online services, including https://www.realplaycoalition.com and any other website, mobile app or other online service created or hosted by us from time to time on which this Privacy Notice appears (together, our “online services”) through which we may collect certain details if, for example, you want to subscribe to any publications or newsletters that we may periodically issue.
“Personal data” is any information that can be used to identify you or that we can link to you.
Where you use our services like newsletter subscription, we will collect personal data directly from you.
We collect information that you voluntarily provide to us, including when you communicate with us via email or other channels; when you sign up for or request that we send you newsletters, alerts, or other materials; when you sign up for a webinar or event; and when you respond to our communications or requests for information.
We may also collect personal data from third parties such as regulatory authorities, credit reporting agencies, information or service providers, publicly available records, and the third parties described in section 7 (Disclosure of your information) below.
The information you provide may include current and historical personal data including your name, contact details, title and other identification necessary to carry out communications within the Real Play Campaign. We may also collect personal data about your other dealings with us and our clients, including any contact we have with you in person, by telephone, email or online.
We may collect information from other sources, such as social media platforms that share information about how you interact with our social media content, and any information gathered through these channels will be governed by the privacy settings, policies, and/or procedures of the applicable social media platform, which we strongly encourage you to review.
We will handle any unsolicited information in accordance with law, including destroying or de‐ identifying such information where we are required to do so.
When you use our online services, we may collect the following:
Information you provide by completing forms (this includes information you give us, submitting material, requesting services, entering competitions, registering for any of our online offerings or subscribing to our newsletters or other services).
Information you provide by your participation in competitions, live chats, and message boards.
Information you provide to us if you contact us, for example to report a problem with our online services or raise a query or comment.
Details of visits made to our online services including, but not limited to, the volume of traffic received, logs (including, where available, the IP address and location of the device connecting to the online services and other technical information and identifiers about the device and the nature of the visit) and the resources accessed.
Where we intend to use your personal data, we rely on the following legal grounds:
Consent: You may be asked to provide your consent in connection with certain services that we offer, for example in respect of any processing of your personal data for our marketing purposes where you are not a client of ours.
Consent: If you are a citizen of People’s Republic of China, we require your consent in order to store your data outside of legal borders of China as required by local regulations.
Where we are reliant upon your consent, you may withdraw this at any time by contacting us in accordance with the section 15 (Further information) below.
Legitimate interests: Where we consider use of your information as being (a) non‐detrimental to you, (b) within your reasonable expectations, and (c) necessary for our own, or a third party’s legitimate purpose, we may use your personal data, which may include:
for our own direct marketing or continued
the prevention of fraud;
our own internal administrative purposes;
personalisation of the service(s) we provide to you;
ensuring network and information security, including preventing unauthorised access to electronic communications networks and stopping damage to computer and electronic communication systems;
reporting possible criminal acts or threats to public security to a competent authority.
Compliance with a legal obligation: We
may be required to
process your information due to legal
including tax laws and other regulatory
applicable to where we provide services
in relation to
the Real Play Coalition
We use your information in order to provide you with, and improve, our services, for example:
To provide you with services (as noted above) that you request.
To respond to your enquiries.
To carry out our obligations arising from any contracts entered into between you and us.
To facilitate our internal business operations, including to fulfil our legal or regulatory requirements.
To maintain and develop our relationship with you.
For our business purposes, including data analysis, detecting, preventing, and responding to actual or potential fraud, illegal activities, or intellectual property infringement.
To maintain and update our records including our database of contacts.
To provide you on an ongoing basis with information and services, including relevant marketing communications related to you, and other information or materials, that you request from us or which we feel may interest you where you have indicated that you would like to receive these from us.
To measure the popularity and effectiveness of services such as newsletters and event invitations in order to improve what we offer to you and other recipients.
To ensure that content from our online services is presented in the most effective and secure manner for you and the device on which you are accessing our services, and to troubleshoot, and improve such online services.
To allow you to use or access interactive features or secure areas of our online services, when you choose to do so.
For research, planning, service development, security or risk management.
As we believe reasonably necessary or appropriate to: comply with our legal obligations; respond to legal process or requests for information issued by government authorities or other third parties; or protector your, our, or others’ rights.
We may not be able to do some or all of these things without your personal data.
If at any time we intend to change the
purpose for which
we hold your personal data, for example
to offer you
with a complimentary service that we may
provide in the
future, we will give you prior
information of that new
purpose so you are aware of this.
We may exchange your personal data with third‐party service providers contracted to us where any of the following apply:
You have consented to us sharing your personal data in this way.
We deem reasonably necessary to provide you with the services that you have required at any particular time.
Such sharing is provided for under contract, including our terms and conditions for any particular service that we may provide to you.
Such sharing is to law enforcement bodies or other government authority.
We need to enforce or apply our terms and conditions to which you have agreed (or other terms that have been agreed to apply to our relationship with you)
It is necessary to protect the rights and interests, property, or safety of you, our clients or others.
It is relevant in the circumstances to disclose the information to parties with whom we have co‐ promotional arrangements (such as jointly sponsored events)
Our agents or contractors who assist us in providing our services require such information, for example in fulfilling requests for information, receiving and sending communications, updating marketing lists, analysing data, providing support services or in other tasks from time to time. Our agents and contractors will only use your information to the extent necessary to perform their functions.
We use third party service providers to provide services that involve data processing, for example archival, web‐hosting, analytics providers in connection with the operation of our online services, event hosting, information technology providers, auditing, reference checking, professional advisory (including legal, accounting, financial and business consulting), mailing vendor, delivery, technology, website, research, banking, payment, client contact, data processing, insurance, forensic, litigation support, marketing and security services. [A full list of such service providers includes Microsoft, Google, Mailchimp and WordPress. These may be updated from time to time as we change, add or update our suppliers].
We are under a legal, regulatory or professional obligation to do so (for example, in order to comply with a Court Order).
Any third parties that we may share your data with are obliged to keep your details securely, and to use them only to fulfil the service they provide you on our behalf. When such third parties no longer need your personal data to fulfil this service, they will dispose of such details in line with our procedures unless they are themselves under a legal obligation to retain information (provided that this will be in accordance with applicable data privacy laws). If we wish to pass your sensitive personal data onto a third party we will only do so once we have obtained your consent, unless we are legally required to do otherwise.
We also provide anonymous statistical information about users of our websites and related usage information to reputable third parties, including analytics and search engine providers.
We own the database rights in the information collected via our online services. We do not sell, rent, or otherwise share information that reasonably identifies you with unaffiliated entities for their independent use except as expressly described in this Privacy Notice or with your express prior permission.
Where you are submitting personal data from within the European Economic Area (“EEA”), such information will not be transferred to countries outside the EEA.
Where you are submitting personal data from within the People’s Republic of China (“China”), we will ask for your consent to transfer such information to countries outside China.
Your data will be stored on secure servers within the borders of United Kingdom and will be held in compliance with GDPR, Chinese, UK Data Protection Act and any other relevant regulation.
As we transfer your information in this way, we will take steps to ensure that your privacy rights continue to be protected in accordance to GDPR and other local regulations.
We retain the information we collect no longer than is reasonably necessary to fulfil the purposes that such data was originally collected in accordance with our internal data retention polices or to comply with our legal and regulatory obligations.
We take steps to hold information securely in electronic or physical form.
Our information security policy is supported by a variety of processes and procedures, and we store information in access controlled premises or electronic databases requiring logins and passwords. All employees, officers or contractors of and third party providers with access to confidential information are subject to access controls and confidentiality obligations, and we require our third‐ party data storage providers to comply with appropriate information security industry standards.
Whilst we continually strive to ensure that our systems and controls are updated to reflect technological changes, the transmission of information via the internet is not completely secure, and as such we cannot guarantee the security of your data transmitted to our online services which is at your own risk.
If you communicate with us using non‐secure web platforms, you assume the risks that such communications between us are intercepted, not received, delayed, corrupted or are received by persons other than the intended recipient.
Once we have received your information, we will take reasonable steps to use procedures and security features to try to prevent unauthorised access, modification or disclosure.
You can help us to keep your information secure by ensuring that any user name or password in relation to our online services is kept strictly personal to you and not be made available to any other person. You should stop using your username and password and notify us immediately if you suspect that someone else may be using your user details or password.
Twitter, LinkedIn, Instagram and YouTube, where we have certain accounts and profiles.
Facebook Login, where we allow users to login with their Facebook profile to register for certain services we may offer from time to time. (i.e. not just linking to the social page)
Lego Foundation, Persil, Ingka Services AB and National Geographic, who are our partners and data controllers within the Real Play Coalition.
Our online services may include integrated content or links to content provided by third parties (such as video materials). This Privacy Notice does not address the privacy, security, or other practices of the third parties that provide such content.
If you use or follow a link to any of these third‐party websites, please be aware that these websites have their own privacy policies and that we cannot accept any responsibility for their use of information about you.
We engage third parties that support the
operation of our
online services, such as analytics
third parties may use technologies to
track your online
activities over time and across
different websites and
online platforms. Please see section 11
above for more information.
Under applicable data protection legislation, we have a duty of care to ensure that your personal data is accurate and up to date. Therefore, please contact us to update or correct your information if this changes or if you believe that any information that we have collected about you is inaccurate at:
Creature Media Ltd
12‐14 Berry Street,
Attn: Head of Data Protection
Or by email: [email protected]
Where you have consented to our processing of certain personal data, you can at any time withdraw such consent and/or tell us not to contact you with updates and information regarding our products and services (or part of them) either at the point such information is collected, (by checking the relevant box) or, where you do not wish us to continue to use your information in this way, by following the unsubscribe instructions on any communications sent to you. You can also exercise this right at any time by contacting us using email or contact details above.
You can request:
access to the personal data we hold about you
corrections or updates to your details;
the erasure of your personal data;
the portability of personal data that you have provided to us in a structured, commonly used format.
You also have the right to object to, or request the restriction of, our use of your personal data.
If you would like to exercise any of the rights set out in this section, please contact us as set out in this paragraph above, or by using the details set out in section 15 (Further information) below. We may refuse to provide access where we have legitimate reasons for doing so under applicable data privacy laws, and in exceptional circumstances may charge a fee for access if the relevant legislation allows us to do so, in which case we will provide reasons for our decision.
You may submit a complaint to the Information Commissioners Office, details of which can be found at https://ico.org.uk/global/contact‐us.
If you make a privacy complaint, we will
respond to let
you know how your complaint will be
handled within 30
days. We may ask you for further
details, consult with
other parties and keep records regarding
Your provision of personal data to us or use of our online services constitutes your acceptance of the terms of this Privacy Notice.
As technologies and information governance practices develop, and data privacy laws (and surrounding guidance) evolve, we may need to revise this Privacy Notice. You should therefore review this page regularly to ensure that you are aware of any changes to its terms.
We will post any Privacy Notice changes
on this page and,
if the changes are significant or may
upon your rights, we will provide a more
notice or contact you by other means
certain services, email notification of
At your request, we can confirm what information we hold about you and how it is processed. If we do hold personal data about you, you can request the following information by contacting us using the details below:
Identity and the contact details of the person or organisation that has determined how and why to process your data.
The purpose of the processing as well as the legal basis for processing.
If the processing is based on our legitimate interests or a third party, information about those interests.
The categories of personal data
collected, stored and
processed. Recipient(s) or categories of
the data is/will be disclosed to. How
long the data will
The source of personal data if it wasn’t collected directly from you.
Any details and information of automated decision making, such as profiling, and any meaningful information about the logic involved, as well as the significance and expected consequences of such processing.
In order to verify the identity of those who make a request to us, we will accept the following forms of ID when information on your personal data is requested:
If you have any questions, concerns or comments about this Privacy Notice, or want to submit a written complaint about how we handle your personal data, please contact us via any of the following means:
Data Controller contact details:
The LEGO Foundation
Koldingvej 2, 7190 Billund, Denmark
Attn: Responsible for Real Play Coalition
Or by email: [email protected]
National Geographic Partners,
1145 17th Street NW Washington, DC 20036‐4688
Attn: Business and Legal Affairs ‐ Privacy
Or by email: [email protected]
Ingka Services AB
205 28 Malmö, Sweden
Att: Real Play Coalition Project Leader/Data Protection Officer
Or by email: [email protected]
Data Processor contact details:
Creature Media Ltd
12‐14 Berry Street,
Attn: Head of Data Protection
Or by email: [email protected]
Date of last update 29/10/2018