Real Play Coalition announce
Global Month of Play

In 2018 IKEA, The LEGO Foundation, Unilever’s Persil, OMO and Surf Excel, and National Geographic joined forces as the Real Play Coalition with a shared belief in the value of play. This November, the Real Play Coalition is announcing its commitment to help combat the erosion of play by introducing the Global Month of Play. As both individual and collective champions of play, the four iconic organisations behind the Real Play Coalition have come together to develop and support play-based activities that give children opportunities to grow and learn through play. Touching homes, schools and communities, the Global Month of Play will provide a programme of activities throughout November that will engage and excite children in each aspect of their lives.