We all worry about the amount of time that kids spend on screens. To raise awareness of the issue, the Real Play Coalition has made a classic toy - once belonging to Einstein - available for all – or at least, exact replicas.
The collection of approximately 160 stone blocks in red, limestone and grey are credited with nurturing Einstein’s understanding of complex structures, therefore literally laying the building blocks for his career in science.
For the first time, the toy blocks – which sold to a collector in 2017 for £113,000 – have been scanned, allowing those with access to a 3D printer to download and recreate them. It follows the statistic that 61 percent of modern children now say the do not know how to play without electronic technology.
“We believe play is a serious business and is fundamental for learning, development and creativity,” said Jesper Brodin, President and CEO of IKEA Group. “The Real Play Coalition is about helping break down barriers and giving the world the tools, confidence and inspiration to play, starting today.”